Blog
Notes on privacy-first analytics, revenue, and building OceanWave.
June 10, 2026 · 4 min read
Why we built a cookieless analytics tool
Consent banners, sampling, and 90-day delays made analytics worse for everyone. Here’s the alternative we wanted to use ourselves.
Read more →June 4, 2026 · 5 min read
Revenue attribution without the spreadsheet
Pageviews don’t pay the bills. Here’s how OceanWave ties every dollar back to the source that drove it — automatically.
Read more →May 27, 2026 · 4 min read
The Core Web Vitals that actually move the needle
Lab scores look great until real users show up. Field data — measured on real visitors — is what you should optimise for.
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