Traffic numbers are easy to grow and easy to fake. Revenue is the metric that actually decides where your next hour goes. The problem is that connecting a sale back to the campaign that caused it usually means exporting CSVs and building fragile spreadsheets.
OceanWave closes that loop automatically. Connect Stripe once, and every payment is matched to the originating session — the UTM campaign, referrer, and visitor journey that led to it.
That means your dashboard can answer the real question: not “which channel sent the most visitors,” but “which channel sent the most revenue.” Sometimes they’re the same. Often they’re not.
Once revenue is attributed, it flows everywhere — into funnels (so you can see drop-off in dollars, not just percentages) and into visitor profiles (so you can see exactly what a customer did before they paid).